Product Designer · India
Designing at the intersection of complexity and clarity — from fintech platforms to luxury retail.
Currently open to roles
Based in India, designing for scale. 2+ years crafting end-to-end product experiences across insurance, trading, and luxury ecommerce.
sakthidasan.mv@gmail.com01 / 04
Why does insurance feel so hard to trust online? I redesigned HDFC ERGO's campaign landing page to answer that question — turning a form-heavy flow into something that converts because it actually earns it.
View Case Study02 / 04
What does luxury feel like when it's not in the room with you? Led a team of 7 designers to bring France's most iconic department store to India — building the entire digital experience from scratch across web, app, and in-store touchpoints.
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How do you design a trading app you already trade on? I had a Bigul demat account before I redesigned it — which meant I knew exactly where it was broken. App redesign + a full professional terminal, built for traders who live in the data.
View Case Study04 / 04
When your users know more about the product than you do, what do you design? Mythika is Tata's luxury multi-brand watch platform — where the challenge wasn't features, it was earning the trust of collectors who can spot a fake spec from a mile away.
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